LD Concrete
True Heart. Trusted Craft.
This branding identity needed to reflect the artistry and expertise of an experienced concrete finisher in southern Minnesota. The logo needed to be simple enough for stamping in concrete yet distinctive enough to symbolize this trusted craftsman’s steadfast commitment to quality work.
The primary mark is a custom serif monogram that was inspired by the geometric forms of a concrete cinder block. Just as a strong foundation relies on solid building blocks, this brand stands on the principles that a true heart and trusted craft can deliver the best results.
