GrowRx is a local and community driven non-profit organization which prescribes gardening as a form of treatment to individuals suffering from a variety of illnesses, ailments, and disorders. Each month, members of GrowRx receive a packaged kit that contains essentials for a successful garden, be that outdoor on a plot of land or indoor in a greenhouse. Items could range anywhere from potting soil to watering cans. Kits are hand-delivered and GrowRx staff regularly check up on members, ensuring that they, and their garden, are doing well and staying healthy.
This is a brand guide I developed for the organization to use for its marketing and brand applications. It provides a unique and recognizable logo, logo standards, a custom color palette to coincide with seasonal collateral, and examples of application.